An operation that specializes in educational fundraising wisely came up with this simple but powerful design to quickly communicate what it's all about — leveraging the sale of monthly meals and other such programs and services to help raise funds for schools. Fifteen straight trucks were outfitted with the graphic. According to fleet manager Gina Webb, the design advertises Market Day with “a more friendly appeal” that showcases how it is “not just another fundraiser.”
LOCATION: Itasca, IL
DESIGNER: Modagrafics, Rolling Meadows, IL
GRAPHICS SUPPLIER: Modagrafics
MARKING MATERIALS: Avery MPI 1010, digital print
