Fleetowner 1450 Sunocoa
Fleetowner 1450 Sunocoa
Fleetowner 1450 Sunocoa
Fleetowner 1450 Sunocoa
Fleetowner 1450 Sunocoa

Vehicle Graphics Awards: Sunoco

June 14, 2010
Looking to update its trailer graphics, increase brand awareness, and better tie its retail outlets with its logistics functions, Sunoco took a tested design and gave it a modern appearance

Sunoco Inc.

LOCATION: Exton, PA

DESIGNER: Pro Sign Co., Downington, PA

GRAPHICS SUPPLIER: Harbor Graphics, Downington, PA

Looking to update its trailer graphics, increase brand awareness, and better tie its retail outlets with its logistics functions, Sunoco took a tested design and gave it a modern appearance. The company's private fleet has revamped 85 trailers with a new graphic, incorporating more color, adding a checkerboard pattern to tie in with its sponsorship of Nascar, and creating a safer, more visible trailer.

“The new decals increase visibility of our units in the evening hours by incorporating more reflective materials,” says Sean Groves, fleet manager. “In the daylight hours, we become more visible by adding larger surfaces of bright colors [red and yellow] on the trailer graphic.”

Not only does the design help with brand recognition, says Groves, it “matches with the canopies of our retail outlets.”

Sponsored Recommendations

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

Stop Sweating Temperature Excursions

Advanced chemical indicators give you the peace of mind that comes from reliable insights into your supply chains. Compromised shipments can be identified the moment they arrive...

How Electric Vehicles Help You Prolong the Life of Your Fleet

Before adopting electric vehicles for commercial/government fleets, prioritize cost inquiries. Maintenance is essential; understand the upkeep of EV fleets. Here’s what you need...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!