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WEBINAR: Engage, Recruit and Retain a Multi-Generational, Highly-Diverse Driver Workforce

Join us for this exclusive webinar, sponsored by LYTX, now available on-demand!


Now Available On-Demand!

Drivers are among the most valuable assets a fleet has, and attracting and retaining drivers continues to take on greater importance as the industry navigates the driver shortage. Effective, tailored communication can increase driver satisfaction as well as performance.

Learn more about engaging, recruiting and retaining a multi-generational and diverse workforce, adjusting training and internal communication based on driver preference, effectively recognizing employees and delivering feedback in a way that’s expected.

Join us on April 23, to gain deeper insights into building and keeping a solid driver base.  


Michele Waslin is project coordinator at the Institute for Immigration Research at George Mason University. In her role, Waslin tracks and analyzes immigration research and policy, and she has written extensively on the topic. Prior to joining the IIR, she was a senior policy analyst at the American Immigration Council and manager of the Immigration and the States project at the Pew Charitable Trusts and was director of immigration policy research at UnidosUS. 

Cody Bolick joined Cargo Transporters, a carrier based in Claremont, North Carolina, in 2015 as a recruiter and driver advocate. Since 2017 he has served as the carrier’s director of recruiting and is responsible for recruiting, qualifying and placing drivers. Bolick works to create an inclusive, supportive work environment. Recently, Cargo Transporters received a perfect score on the 2019 Corporate Equality Index, a benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality, administered by the Human Rights Campaign Foundation.

Ellen Voie is an internationally recognized speaker and authority on gender diversity and inclusion for women working in non-traditional careers in transportation. Voie is the founder and president/CEO of the Women In Trucking Association, a non-profit formed to promote the employment of women in the trucking industry. Voie has an extensive career in the trucking industry. Previously she served as manager of retention and recruiting programs at Schneider Inc. and as the executive director of Trucker Buddy International Inc., a pen pal program between professional drivers and elementary students. 


Download the PDF of the Executive Summary of this webinar here!