Designing for the industry

"The best solution for the industry's needs may be something new and totally different."In the downpour of millennium hype and the supposed changes necessary for survival in the 21st century, Roll-Rite Corp. holds steadfast to its vision for trucking in the new millennium. A vision that has been the foundation of its success - focus on demand. Roll-Rite's vision arises from its primary objective,

"The best solution for the industry's needs may be something new and totally different."

In the downpour of millennium hype and the supposed changes necessary for survival in the 21st century, Roll-Rite Corp. holds steadfast to its vision for trucking in the new millennium. A vision that has been the foundation of its success - focus on demand. Roll-Rite's vision arises from its primary objective, as an original manufacturer, to engineer and build innovative tarping products to meet the evolving commercial demands of the trucking industry.

Roll-Rite exists to develop and manufacture products of sound design that meet the industry's needs. We set out to design, engineer, patent, and build the most trend-setting products for the automated tarping industry and exceed industry standards and expectations.

Regardless of corporate agendas, we are always prepared to immediately take up or abandon new projects based on the industry's changing demands. The ongoing demand is to provide the safest, most functional, best looking, and lightest weight products at the best possible price.

To meet the demand successfully in the long term, a manufacturer must be able to offer the same quality of product time after time, even as demand increases. High-volume, quality manufacturing requires the cost-effective precision of automation.

Roll-Rite is currently the only major tarping system brand that actually builds their units from flat stock and extrusions to finished product under one roof. Roll-Rite has accomplished this through repeated re-investment in multi-function tooling and automation.

Companies must be prepared and willing to turn profit into capital expenses such as workspace and tooling to automate repetitive tasks. This is Roll-Rite's way of ensuring better quality control over the finished product. Several long-term advantages of automation are labor savings, accuracy, and a happy work force. These advantages will enable a company to be competitive well into the new millennium.

Roll-Rite continues to educate and challenge the trucking industry in tarping through product awareness and quality, on-time service. Industrial competitors in any trucking-related product need to realize that if they can't serve their customers, someone else will. Even temporary lapses in service will give customers reason to look elsewhere for product.

Roll-Rite Corp.'s significant investments in production automation and warehousing not only make it possible to fill over 95% of its stock orders on the same or next day, but also to fill most special orders within three to five days. Educated customers know exactly who they can turn to to meet their last-minute demands. Product knowledge, quality service, and variety will continue to meet the diverse needs of professional trucking in the new millennium.

In our continuing commitment to trucking in the new millennium, Roll-Rite has recently expanded its resources throughout its manufacturing and warehousing operations.

Looking ahead, we have already engineered several new products that are scheduled for production in the new millennium. Innovative tarp applications for the waste hauler are currently being tested. Research is continuing on various tarp fabrics that can meet the toughest demands in multiple applications. Roll-Rite continues extensive field research and testing in its efforts to meet the industry's changing needs and recognizes that the best solution for the industry's needs may be something totally new and different.

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