Video Graphics Awards: U.S. Air Force Reserve

Video Graphics Awards: U.S. Air Force Reserve

Drawing attention to the Air Force Reserve is vital to recruitment efforts. Keesler AFB's new fifth wheel hauler graphics are helping recruit interest in the Reserve in the tri-state Gulf Coast region

U.S. Air Force Reserve

LOCATION: Keesler AFB, Biloxi, MS

DESIGNER: Blaine Warren Advertising, Las Vegas, NV

GRAPHICS SUPPLIER: Crush Creative, Burbank, CA

MARKING MATERIALS: 3M IJ180CV3

Drawing attention to the Air Force Reserve is vital to recruitment efforts. Keesler AFB's new fifth wheel hauler graphics are helping recruit interest in the Reserve in the tri-state Gulf Coast region. The full-vehicle trailer graphic, which coordinates with the graphics on a Ford F550 Super Duty used to pull the hauler, is designed as a “three-dimensional promotional billboard.” Inside the hauler is a miniature C-130J aircraft.

Each side of the trailer has a different design supporting the 403rd Wing. One side has a radar image highlighting the 53rd Weather Reconnaissance Squadron — the famous “hurricane hunters.” A display on the other side of the trailer focuses on the 815th Airlift Squadron with images of planes and military personnel, along with the image of a reservist holding a single light at the back of the trailer under the tagline “Everyday people — America's Heroes.”

The wrap has also helped the Air Force Reserve slash maintenance efforts by 80%, cutting washing, waxing and exterior maintenance time from 10 hours a month to less than two.

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