Jeep pride parades through its hometown

Aug. 13, 2018
Some 1,600 Jeeps and Toledo-built vehicles took over the northwest Ohio town this past weekend for the 2nd Jeep Fest, which celebrates the utility vehicle and the city where it's been built for generations.

TOLEDO, OH. The downtown of this northwest Ohio city was invaded by a native species this past weekend: Jeeps and the people who love them. Jeeps have been manufactured in Toledo since the 1940s. Before that, Willys-Overland vehicles were built here in the Glass City.

About 1,600 vehicles participated in the Jeep parade – hundreds more than organizers expected – which snaked through downtown before all the Jeepers parked their vehicles so spectators and fellow enthusiasts could get a close look. Everywhere you walked in downtown Toledo on Saturday and Sunday you saw a Jeep or Willys-Overland.

Summit Street, along the Maumee River in Toledo, was temporarily renamed Sergio Marchionne Way for the weekend after the late Fiat Chrysler CEO who died last month. Many in Toledo credit Marchionne with keeping Wrangler production in the city.

The Fiat Chrysler-owned assembly plants in Toledo have been building Jeep Wranglers since 1986. Before that it was the Jeep CJ (1945-85), Willys Jeep Station Wagon (1946-65), Jeep Gladiator (1962-88), Jeep Grand Wagoneer (1963-1991), Jeep Cherokee (1974-83), Jeep Cherokee/Wagoneer (1984-2001), Jeep Comanche (1985-1992), Dodge Dakota (1994-95), Jeep Liberty and Cherokee (2002-12), Dodge Nitro (2007-12), and the Jeep Cherokee (2013-2017).

About the Author

Josh Fisher | Editor-in-Chief

Editor-in-Chief Josh Fisher has been with FleetOwner since 2017. He covers everything from modern fleet management to operational efficiency, artificial intelligence, autonomous trucking, alternative fuels and powertrains, regulations, and emerging transportation technology. Based in Maryland, he writes the Lane Shift Ahead column about the changing North American transportation landscape. 

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...
Ready to boost fleet efficiency by up to 50%? Learn how AI-powered dispatch and next-gen tech are transforming TMS workflows, improving driver planning, and streamlining operations...
Gain a strategic edge in today’s evolving fleet landscape. Join us to explore how fuel cards are helping fleet managers cut costs, enhance control, and prepare for an electrified...