Vejii Holdings launches third cold storage 3PL in U.S.
Vejii Holdings, headquartered in British Columbia, Canada, recently entered into a 3PL agreement with a cold storage service provider in San Diego, Calif.
The company said the launch expands its distribution footprint on the West Coast, allowing for products across its offering to be stored closer to one of its largest customer bases. Vejii expects to complete technical integrations and start shipping from the facility by the end of January 2022.
Through its new partnership, Vejii will have access to store and ship the full range of frozen, refrigerated, and dry products in its strategically located 3PL distribution center in San Diego. Vejii’s marketplace was built for rapid scale, allowing brands to reach national exposure utilizing Vejjii’s existing infrastructure of data, tech, marketing, and logistics. Having access to this additional space will allow the company to expand and onboard new brands, as well as better service its existing brands with added distribution capabilities.
“I am excited about having our first distribution partner in California,” said Darren Gill, president and COO of Vejii. “This will not only make it easier for us to onboard local brands, but will improve our overall operational efficiencies by getting products closer to our customers on the West Coast, improving freight costs, shipping times, and overall customer satisfaction.
“We will now focus on finding a same-day delivery partner to help us service the San Diego area and beyond and will provide more updates on this as we move forward.”
Vejii uses data analytics and machine learning technology to gain insights into its highest velocity and trending SKUs, and growing regions, enabling the company to make strategic decisions on what categories and locations to expand into. This announcement expands the Vejii Express program and distribution capabilities in one of its highest performing markets, bringing products closer to key customers, the company said.
Strategically located to improve shipping efficiencies in addition to its existing warehouses, the move will enable the company to tap into the growing Vegan community across California and along the entire West Coast. According to Forbes, California was ranked as the second-best city for vegans and vegetarians in the U.S. New York Times reports, for reasons having to do with health, the environment, an aversion to cruelty to animals and rank vanity, more and more Californians are going vegan or vegetarian.
“Customer satisfaction remains our No. 1 priority as a company,” said Kory Zelickson, CEO of Vejii. “We have listened to our customers, and website data to make this strategic decision. Not only will this improve customer experience, but it will also significantly reduce our carbon footprint, which remains a priority to our company.
“The pandemic has changed buying behavior among consumers. This shift is something we are prepared to handle as we scale distribution across the nation.”
