Less than three months after its acquisition of Icelandic Group’s US and Asian operations, seafood supplier High Liner Foods is moving forward with a consolidated US foodservice sales and marketing organization and a new brand architecture.
High Liner Foods has integrated its US foodservice operations, allowing its customers to interact with a single unified sales and broker force selling High Liner Foods foodservice products under three core leading brands:
•Icelandic Seafood, known for its frozen fillets and an array of breaded and beer-battered seafood, including Brewer’s Choice, Big Bob’s Belly Buster and Redhook Beer Battered Seafood, along with Samband of Iceland, Seastar, and Seaside foodservice products.
•FPI, known for its chef-inspired seafood innovations, including FireRoasters flame-seared seafood, UpperCrust natural cut fillets, and Pan-Sear Selects, along with breaded and battered products.
•Viking, known for product lines such as Nordica, Pier 17, Krispy Krunchy, and Potato Crunch.
This foodservice brand consolidation follows four years of strategic acquisitions by High Liner Foods, including the acquisitions of Fishery Products International Inc in December 2007, Viking Seafood Inc in December 2010, and Icelandic Group’s US and Asian operations in December 2011. The company operates manufacturing and cold storage facilities in Danvers MA, Malden MA, Portsmouth NH, and Newport News VA, as well as a distribution center in Peabody MA.
For more information, visit www.highlinerfoods.com.
