Railex has charged Bullseye Strategy to spearhead brand development and devise and execute fully integrated, 360-degree lead generation strategies across all marketing channels. Bullseye will leverage online media channels, trade publications and shows, and advanced CRM to help Railex achieve its 2014 objectives.
Bullseye’s work began in December 2013 with the repositioning of Railex’s brand messaging to focus on the private rail system’s growth from an innovative refrigerated transport option to a robust and easy-to-use full-service cold logistics solution. Bullseye Strategy developed the new Railex tagline, “Cold Logistics Made Easy,” which is now the focal point of Railex’s 2014 communications strategy.
Through its private rail system, Railex has reduced carbon emissions by 1,268,080 metric tons and decreased fuel usage by 64,848,815 gallons by taking 145,756 long-haul trucks off the road. Learn more at www.bullseyestrategy.com.
