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Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry during this informative webinar, where experts will share insights on competitive pay scales, proactive planning, and fostering a retention-focused culture.

This webinar was originally held on April 16, 2024 and is now available for on demand viewing.

Duration: 1 Hour

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The shortage of medium- and heavy-duty truck technicians is a top concern among maintenance providers, and successful shops are getting creative with new solutions to attract, train and retain talent. Partnering with local high schools, creating career paths and cultivating a culture that fosters retention are among the techniques shop operators are using to bring new techs into the industry and encourage top talent to stick around. At the same time, salary must be competitive, and it can’t be a gut feeling.

In this session, you will learn:

  • What technician pay scales look like today
  • How a proactive plan can change your luck
  • Why culture is critical
  • How to proactively create a talent pipeline
  • Ways to tap into younger employees and the next generation of techs
  • Suggestions for creating and tracking bonuses to boost engagement
  • How to increase efficiency in the shop to maximize on-site labor


Jay Goninen started working in his family’s independent repair shop at the age of nine, and has worked in the industry ever since. Jay started his professional career as a technician, and then moved into management roles within the automotive and diesel industries. Jay is also the host of the Beyond the Wrench podcast.

Since 2019, Michael Schwarz has owned and operated Iron Buffalo, a 24-hour provider of top-rated heavy-duty and semi-truck and trailer repair services in the Denver, Colorado, and Kalispell, Montana, areas. The Iron Buffalo brand was founded over 40 years ago, and over the years, diesel maintenance and repair became the primary revenue stream. Prior to his work with Iron Buffalo, Schwarz held positions in business management, and today he is dedicated to building a brand that both customers and employees are drawn to.

Stacy Conner and her husband, Greg, founded Equipment Experts in 2004. The business was born from a desire to provide unrivaled customer service and a great place to work for their team members. It has grown from a one-man mobile mechanic to a seven-bay repair facility with a mobile fleet of experienced mechanics. Equipment Experts is based in Tacoma, Washington, and provides service for commercial trucks, forklifts, heavy equipment and aerial equipment. Conner has served as president since 2018.

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