Fleetowner 33171 080118 Simpletire Application Filter Trucks

SimpleTire makes finding the right truck tires simpler

Aug. 1, 2018
SimpleTire’s new application filter allows truck drivers to refine search results by specific tires for various commercial vehicles.

Online tire retailer, SimpleTire launched a new online feature to help truck drivers find tires specific to their type of truck.

SimpleTire’s new application filter allows truck drivers to refine search results by specific tires for various commercial vehicles (long haul, regional, mixed service, urban). In addition to filtering results by vehicle type, truckers can also improve their search results by price, brand, position tires (steer, drive, trailer, all position), and load range.

“We are constantly adding new features to the website to create a better experience for drivers,” said John Langan, SimpleTire's e-commerce marketing manager for commercial tires. “Prior to the application filter project, SimpleTire customers relied heavily on product descriptions from manufacturers to find the products they needed. This tool takes a process that requires tire knowledge, time, and research and makes it available to SimpleTire customers with one click.”

There are several types of tires available in the market that are suitable for both long haul and regional applications. However, each type of tire has distinct characteristics designed for specific driving needs. Truckers may have different tire needs depending on their profession and selecting the appropriate tire for their truck will have a direct impact on performance and handling.

Long haul tires are designed to travel well over 100,000 miles each year and are driven primarily on highways; whereas regional tires are designed to travel between 25,000 and 75,000 miles each year, driven on highways and secondary routes. Since most highway driving involves straight roads with infrequent stops, long-haul tires experience minimal abrasion. Regional tires turn more often and encounter rougher road conditions, which leads to higher abrasion when compared to long-haul tires.

Because of this, long haul tires have deeper treads that are designed for longevity and regional tires have tougher rubber compounds to fight scrub-wear and abrasion.

“From ongoing customer feedback, we know that this tool will benefit our customers and create an improved experience when shopping for truck tires,” said Langan.

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