Are you focusing on female drivers in your recruiting?

If you are a typical trucking company, you have one female driver for every 19 males. This is the national average (around five percent). There are some carriers who enjoy a much higher female driver pool. What are they doing differently?

First, they have a culture that values and appreciates women. Years ago you could walk into a terminal and see more women in the mechanics’ calendars than you did in trucks. There were only men’s restrooms and showers and the few female drivers who entered the lounge were teased mercilessly. 

Fortunately, that has changed, but not everywhere. There are some places that haven’t changed the environment and those are the carriers that have a hard time attracting women to the workforce.

Look at the company’s recruiting ads. Do they always show a male driver with his mind on the “wife and kids at home?” One recruiting ad said the company was looking for “a few good mustaches.” Another ad read “take your wife to the big island.” Do they really think women feel included in these recruiting efforts?

Are there women visible in management roles at the carrier? If so, women will feel welcomed and valued by the company when they see more women in leadership roles.

Another thing to think about is your pet policy. For many women, a pet is not only a companion, but a safety feature. A barking dog has scared away more than one predator in a parking lot and many women require a pet-friendly company policy.

What does your company do to better understand the characteristics of your female driver population?  Share your ideas.