Schneider
schneider 90th anniversary

Schneider celebrates 90 years

June 16, 2025
Schneider hosted an anniversary event, honoring a legacy that began in 1935 and grew to 12,500 trucks today.

Schneider National (No. 7 on the FleetOwner 500: For-Hire) celebrated its 90-year anniversary on June 12. The company marked the milestone with a special event at its Green Bay, Wisconsin, headquarters, honoring its history, the people who have driven its success, and its promising future.

Schneider was founded by Al Schneider in 1935 and has grown into a multimodal powerhouse with 19,400 associates and 12,500 trucks, logging more than  9 million freight miles daily.

“Reaching 90 years is a remarkable achievement and a testament to the dedication of our current and former associates,” Mark Rourke, Schneider president and CEO, said. “From Al Schneider’s first delivery to our nearly 14,000 company drivers today, our story is one of innovation, adaptability, and a steadfast commitment to providing safe and reliable service to our customers.”

See also: Schneider and J.B. Hunt executives say B-1 enforcement is resetting trucking market

Schneider said that it repeatedly reshaped the supply chain through industry-defining milestones:

  • 1958: Schneider secured its first interstate authority, expanding beyond Wisconsin and laying the groundwork for a national footprint.
  • 1982: Schneider Communications Inc. is formed to provide long-distance telephone service to drivers.
  • 1986: The company became the first to equip its fleet with two-way in-cab satellite communication, eliminating the need for drivers to stop and use pay phones for assignments.
  • 1991: Schneider launched its intermodal operations.
  • 1992: Mexico City office opens to serve cross-border customers.
  • 1993: Schneider founded Schneider Logistics Inc.
  • 2001: Schneider Brokerage started.
  • 2017: Schneider went public.
  • 2020: Schneider launched FreightPower portal for shippers, carriers, and owner-operators.
  • 2022: Schneider acquires Midwest Logistics Systems.
  • 2023: Schneider becomes the first major carrier to fully operationalize a battery-electric fleet in California; The Grove Innovation Center opens in Green Bay; M&M Transport Services is acquired.
  • 2024: Schneider acquires Cowan Systems, significantly expanding dedicated services to nearly 8,600 trucks. The company establishes a preferred rail partnership with recently formed CPKC.
  • 2025: Schneider celebrates its 90th anniversary.

The anniversary celebration event included the induction of 30 new drivers to Schneider’s Haul of Fame, a special recognition for those who have achieved at least 3 million safe driving miles or 20 consecutive years without a preventable accident. For the first time in company history, five company drivers received their 4 million safe mile awards in the same year, and one driver achieved 5 million safe miles.

“We’re not just celebrating our past—we’re accelerating into the future,” Rourke said. “Our strong foundation in service, safety, and operational excellence, paired with our associates and an openness to change anything but our values, ensures we’ll continue to set the standard for decades to come.”

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Downtime is expensive. This guide shows you how to keep your eet running, reduce repair surprises, and protect your margins—because when your trucks aren’t moving, you’re not...
Learn how fast oil changes can optimize vehicle downtime for fleet owners. Improve revenue and employee productivity while ensuring customer satisfaction with efficient maintenance...
Learn how fast oil changes can optimize vehicle downtime for fleet owners. Improve revenue and employee productivity while ensuring customer satisfaction with efficient maintenance...
Unlock proven strategies to streamline operations, lead your team, and keep your eet moving forward – all in one guide.