Hino enhances Castrol partnership

June 17, 2009
Hino Trucks U.S.A. has launched the “Castrol Heavy Duty Truck Work Shop” offer to its national dealer network

Hino Trucks U.S.A. has launched the “Castrol Heavy Duty Truck Work Shop” offer to its national dealer network. The truck OEM said this partnership enhancement with BP Lubricants USA Inc., which markets Castrol brand products, will allow its dealers to offer Hino customers a comprehensive line of Castrol branded conventional, semi-synthetic, and synthetic lubricants, in addition to Hino Genuine Oil.

"The Castrol program consists of premium products, services and technical support to provide our dealer body with a comprehensive offering that will allow them to better serve the needs of independent owners and fleet customers," explained Tim Wenger, product development manager for Hino Parts. "Our dealers now can offer the full range of Castrol engine oils, transmission fluids and greases." Wenger noted that the Hino and BP Lubricants partnership already involves BP producing Hino Genuine Oil.
Along with the expanded line of product offerings, Hino and BP Lubricants spokespersons said that they expect the enhanced partnership to lead to service-based promotional opportunities for Hino Truck dealers and cost savings for customers.

"We are committed to helping Hino dealers articulate the value that the Castrol brand delivers through aggressive marketing efforts and continuous connectivity with the everyday trucker and fleet owner," said Tejuana Edmond, heavy duty/OEM market space manager for BP Lubricants. "Our offer is truly designed with the goals of the dealer in mind - to win new business, to build customer loyalty and to increase operational efficiency. This will allow BP Lubricants to take a more holistic approach to managing the needs of Hino Truck dealers and their customers."

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