It’s on: Fuel efficiency roadshow now a reality

April 10, 2017
It’s been a long time in the making and the scope and plan have changed from when we originally came up with the idea, but Run on Less is now a reality.

It’s been a long time in the making and the scope and plan have changed from when we originally came up with the idea, but Run on Less is now a reality.

If you haven’t heard about it, the Run is a three-week one-of-a-kind cross-country roadshow. Real truckers from real fleets will be hauling real freight to showcase the advancements the trucking industry has made in fuel efficiency.

Starting in September six to 10 truck drivers with trucks spec’d with commercially available technologies will haul freight to various places around the country. The trucks will have different technologies on them, but all will be highway tractors

We will vet trucks and drivers but will not dictate what types of fuel saving technologies they can have on their trucks as long as they are available in the marketplace. We expect to see things like automated transmissions, 6x2 axles, tractor aerodynamic devices and trailer aerodynamic devices and more.

The goal of the Run is to demonstrate that 9.0 MPG — or more — is achievable today. We will track driver progress and dollars and carbon emissions saved during the run. All that information as well as info on the drivers and the trucks will be available at

The event will culminate at the North American Commercial Vehicle inaugural show where we will share date, finding and learnings.

The Run would not be possible without the help of our sponsors PepsiCo and Shell. Sponsorship opportunities are still available if you want be a part of Run on Less.

We are looking for fleets to participate too and are accepting applications now for that as well.

We’re excited about Run on Less and the chance for the trucking industry to show the world what we are doing to get the most out of a gallon of fuel.

Stay tuned for updates. 

About the Author

Michael Roeth | Executive Director

Michael Roeth has worked in the commercial vehicle industry for nearly 30 years, most recently as executive director of the North American Council for Freight Efficiency (NACFE). He serves on the second National Academy of Sciences Committee on Technologies and Approaches for Reducing the Fuel Consumption of Medium and Heavy-Duty Vehicles and has held various positions in engineering, quality, sales, and plant management with Navistar and Behr/Cummins.

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