Ford Pro and Southern Company demonstrate dynamic pricing and fleet charging management without impacting vehicle uptime

A pilot program used dynamic charging strategies for Ford EV trucks, successfully reducing grid stress with no impact to fleet uptime.
Oct. 15, 2025
6 min read

Key takeaways

  • The pilot involved approximately 200 Ford Lightning electric trucks and advanced charging software to optimize charging schedules over six months.
  • Demand response events successfully reduced grid load by half a megawatt within minutes, demonstrating effective load management.
  • Smart charging ensured fleet vehicles were fully charged and ready without disruption, even during staggered charging periods.
  • The project highlighted potential cost savings and efficiency improvements, with chargers operating about 10 kW more efficiently per unit.
  • Learnings from this pilot are being applied to larger fleets, emphasizing scalable, tailored EV charging solutions for commercial use.

There’s no denying that utility companies stand to benefit from the electrification of the automobile and trucking industries. But because electrification is still a relatively new concept—considering the lack of infrastructure, less experience owning electric vehicles (EVs), and more—there are still aspects of widespread electrification that require more research and a little trial and error.

Ford Pro recently teamed up with Southern Company to help answer some of these electrification questions, especially the fleet-focused ones. This Atlanta-based utility company provides electricity to customers in Georgia, Alabama, and Mississippi.

The pilot program sought to answer questions surrounding fleet vehicle charge management at multiple Southern Company locations while charging Ford EVs. 

“The focus of this pilot was two key levers: to reduce technical and commercial barriers to widespread EV adoption while also adding benefits to the grid,” Ford Pro Product Manager Ananya Gupta told FleetOwner. “It was twofold: How does the grid benefit from this, and how do our customers and commercial customers take advantage of the products and services available to them?”

To accomplish this task, Southern Company and Ford Pro reviewed whether EVs can be used as a “demand response resource” and how to optimize charging through dynamic pricing.

The pilot took place over six months using Southern Company’s own Ford Lightning electric pickup trucks (about 200 of them) and Ford Pro chargers.

Optimizing fleet EV operations through dynamic and smart charging technology

Half a year is quite some time to run a pilot, but according to Ford Pro, that was time well spent. The Ford Pro team tested its Ford Pro Intelligence charging software to ensure adequate charging during optimal moments and without placing too much stress on the grid—all without human intervention. 

The first part of the test was to ensure Ford Pro chargers maintained dynamic pricing optimization. And this pilot wasn’t just plugging up the chargers and hoping for the best, Gupta said. It was much deeper than that. 

“Through our smart charging software, we were orchestrating intelligent charging to actively shift energy from peak times without compromising operations,” he said. 

The Ford Pro team assessed this with every electric vehicle during every charge of each day over six months. They found that throughout this time, Southern Company’s fleet vehicle uptime was not impacted, and each vehicle was able to achieve its target state of charge while Ford Pro chargers toggled charging between peak and off-peak times. 

Managing peak grid demand with demand response and staggered EV charging

Ford Pro and Southern Company’s pilot also sought to test the effectiveness of pausing vehicle charging at times when the grid was strained.

Gupta explained that each time these vehicles charge, they consume energy from the grid. If these EVs all charge at scale, that energy puts significant strain on the grid. The Ford Pro team sought to mitigate this strain proactively, Gupta said.

Using technology similar to dynamic charging, which allows the vehicle to accept charge at specific times, demand response can prevent the vehicle from pulling charge when excessive stress is placed on the grid.

“We can take a signal from the grid and say, ‘OK, can you stop charging for a certain time on these assets so that energy can be used somewhere else?’” Gupta said.

While this likely won’t affect your average commercial fleet, managing charging in this way benefits Southern Company by ensuring the electricity it provides is used for essential services across its network, not for its own fleet vehicles.

Using Southern Company’s expertise, the two parties determined the best times to test demand response charging. They tested this at three different times of the day when Southern Company indicated a high demand on grid activity (think: peak times).

Ford Pro then planned for these events within its charging platform, enabling the chargers to receive signals from the grid and ensuring the charging pause and charging restart would happen seamlessly with no human intervention. The pilot proved successful.

“We did three demand response events at different times of the day for different hours, but all of them delivered consistent and verifiable load reductions” on the grid, Gupta said. “In one of the events, we dropped half a megawatt of power from the grid within minutes. That [power] could be redeployed elsewhere or reduce the strain on the grid.”

That half megawatt was reduced by delaying charging for just Southern Company’s fleet. Gupta stressed that the effect could be much more if all EV fleets staggered their charging in this way.

But just because charging these vehicles is made a lesser priority for the grid at a certain time, this doesn’t mean they were neglected. In fact, the goal of this pilot was to ensure no impact on fleet uptime. Through this pilot, Ford Pro and Southern Company found that these vehicles were sufficiently charged and ready for work even with the staggered charging. Gupta put it this way:

“We made sure there was no problem as we did [demand response charging],” he said. Once the demand event was over, “the vehicle started charging again. The charger responded accurately. There was no drop-off in terms of someone needing to come in and plug charging again. It just happened seamlessly, and it was invisible to anyone at the back end. It didn't impact their operations, but it was like a small intervention that we did and tried to see what would happen. It worked really well."

Ensuring fleet uptime while implementing staggered and managed EV charging

Staggered charging or pausing EV charging might leave a fleet owner, manager, or driver skeptical. What if it doesn’t charge enough to be ready for work when you are? Thankfully, Gupta said Ford Pro chargers recognize when a vehicle’s battery is too low and—if the vehicle needs to be charged by a specific time the next day—won’t interfere with charging if it could jeopardize vehicle uptime.

While the pilot with Southern Company was particular to Southern Company’s fleet, Gupta believes the information gathered and data received from the pilot can help other fleets.

“The lessons and the data from this pilot allow us to tailor-manage charging to each [fleet],” Gupta explained. “Our team has already begun applying these learnings with a large national customer where our energy management platform is driving measurable savings without sacrificing uptime—and that’s the key. Scale isn’t about one-size-fits-all. It's all about using the foundation we've built to adapt intelligently.”

Managed charging also has the potential to enable electric fleet vehicles to reach cost parity with gas-powered fleet vehicles, as charge management software prevents vehicles from charging when rates are highest, as long as uptime allows.

Throughout the pilot, Southern Company was able to reduce its charging demand by half a megawatt during a 30-minute demand response event, and its chargers improved efficiency by approximately 10 kW per charger. That’s a savings that fleets can take to their bottom line.

About the Author

Jade Brasher

Senior Editor Jade Brasher has covered vocational trucking and fleets since 2018. A graduate of The University of Alabama with a degree in journalism, Jade enjoys telling stories about the people behind the wheel and the intricate processes of the ever-evolving trucking industry.    

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