Photo: 26874273 | Typhoonski | Dreamstime
Dreamstime L 26874273 63224ae51ebbb

FordDirect, Work Truck Solutions provide new retail platform

Sept. 19, 2022
Work Truck Solutions is providing tools and services so dealers can fulfill the needs of their work truck and van customers amid inventory shortages, unstable supply chains, and the volatile economy.

Work Truck Solutions is partnering with FordDirect to provide Ford and Lincoln dealers with the choice of two Work Truck Solutions offerings created to serve the commercial department needs of a single manufacturer's entire dealer body.

As part of this strategic partnership with Work Truck Solutions, FordDirect will connect Ford and Lincoln dealers to this commercial vehicle business offering, which includes a custom bundle of tools, special consultative services, and a true partnership relationship. Information is being made available to dealers in conjunction with this announcement.

See also: Ford Pro launches new fleet management suite, small-business solutions

“For business owners, their work truck or van is their job or business. Without it, they’re just not working. Given the current inventory shortage, buyers are looking to work with dealers to plan for, find, or order the right vehicle,” said Kathryn Schifferle, CEO of Work Truck Solutions. “Helping dealers be that consultant for their business customers’ vehicle needs, as well as offer additional products and services before and after the sale, is critical to maximizing a commercial department’s success.”

Currently, dealers’ online shopping tools don't address the unique needs of their commercial vehicle buyers; business shoppers are focused on the actual configuration of the vehicle and their specific business use case. That is what Work Truck Solutions specializes in, and its mission is to create a frictionless path for business owners to find the vehicles they need by providing dealers with the right tools to serve this customer base.

See also: Rivian, Mercedes partnering on electric vans

“FordDirect partners with only a select few companies to fill unique needs of Ford and Lincoln dealerships,” Schifferle added. “We’re honored to partner with FordDirect and assist dealerships with digital strategies, solutions, and services that will drive their commercial business growth.”

This article originally appeared on Trailer/Body Builders, one of FleetOwner's sister publications.

About the Author

Commercial Vehicle Staff

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!