Shell Lubricants revamps lineup to simplify product identification

July 20, 2011
Shell Lubricants has redesigned its portfolio of transmission fluids, gearbox oils, mobile hydraulic oils, gear and axle oils, and greases, to simplify the product lineup to make selecting the proper product easier, the company said

Shell Lubricants has redesigned its portfolio of transmission fluids, gearbox oils, mobile hydraulic oils, gear and axle oils, and greases, to simplify the product lineup to make selecting the proper product easier, the company said.

Shell Donax and Shell Dentax products have been consolidated under the Shell Spirax brand of gear oils, axle oils and transmission fluids. All grease products are now under the Shell Gadus brand. Shell Retinax, Shell Rhodina, Shell Albida and Shell Alvania are among the products now in the Shell Gadus portfolio.

“We developed our simplified portfolio of premium gear oils, hydraulic oils and greases to enable vehicle and equipment operators to select the products designed to deliver optimum value to their operations,” said Dan Arcy, OEM technical manager. “These products can help improve system efficiency and ultimately help maximize productivity.”

The revamped lineup includes new packaging labels and product guides. New names, color coding, and visual icons are among the tools to help differentiate the products. Packaging is also being standardized, Shell said, to make stacking and storage of the products easier.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...
Ready to boost fleet efficiency by up to 50%? Learn how AI-powered dispatch and next-gen tech are transforming TMS workflows, improving driver planning, and streamlining operations...
Gain a strategic edge in today’s evolving fleet landscape. Join us to explore how fuel cards are helping fleet managers cut costs, enhance control, and prepare for an electrified...