Chevron Products Co. has announced that it has consolidated its Chevron and Texaco Commercial and Industrial (C&I) lubricant lines under the Chevron name, beginning July 14.
According to the company, in places where Chevron and Texaco offer comparable products, the products with the most market equity will remain and be Chevron branded, and when Texaco offers a product that is not available as a Chevron product, the Texaco product will remain and be branded Chevron.
Once consolidated, the Texaco brand will no longer exist in the C&I markets, although it will remain on the consumer side, the company said. There will be no impact on Havoline motor oils or the Texaco Xpress Lube business and Texaco consumer business.
After the transition, there will only be Chevron lubricants in the trucking market, and Texaco branded C&I lubricants will no longer be found at truck stops, the company said. There will be two Chevron oils, the Delo and the Ursa Super Plus EC, as the Chevron RPM and Texaco Ursa Premium TDX will be phased out.
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