International re-brands engines

May 1, 2006
International Truck & Engine Corp. is tagging its engine families with a new brand name: MaxxForce. Starting in 2007, all of the OEM's on-highway engines, from its light-duty units through the new 11- and 13-liter heavy-duty products built in partnership with German engine maker MAN, will bear the MaxxForce logo. The re-branding is part of an effort to create more global awareness of the company's

International Truck & Engine Corp. is tagging its engine families with a new brand name: MaxxForce. Starting in 2007, all of the OEM's on-highway engines, from its light-duty units through the new 11- and 13-liter heavy-duty products built in partnership with German engine maker MAN, will bear the MaxxForce logo.

The re-branding is part of an effort to create more “global awareness” of the company's engine products, Bob Carso, director of communications for International's engine group, told Fleet Owner.

The new brand name will change traditional International engine nomenclature, Carso said. “For example, the DT 466 today will be called the MaxxForce DT in 2007. Likewise, the VT 275 engine from our V-6 lineup would bear the name MaxxForce 5 in 2007.”
www.maxxforce.com or www.navistar.com.

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!