Chevron consolidates C&I lubricant lines

July 1, 2008
Chevron Products has announced it will consolidate its Chevron and Texaco Commercial and Industrial (C&I) lubricant lines under the Chevron name, beginning July 14. According to the company, in places where Chevron and Texaco offer comparable products, the products with the most market equity will remain and be Chevron branded, and when Texaco offers a product that is not available as a Chevron product,

Chevron Products has announced it will consolidate its Chevron and Texaco Commercial and Industrial (C&I) lubricant lines under the Chevron name, beginning July 14.

According to the company, in places where Chevron and Texaco offer comparable products, the products with the most market equity will remain and be Chevron branded, and when Texaco offers a product that is not available as a Chevron product, the Texaco product will remain and be branded Chevron. Once consolidated, the Texaco brand will no longer exist in the C&I markets, although it will remain on the consumer side, the company said.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

What challenges are top of mind for fleet professionals in 2025? Get exclusive insights from the 2025 Fleet Trends Survey and discover where the industry is headed next.
The most successful fleets accomplish more than delivering freight. To accomplish this, fleets need a fuel that’s reliable, more economical and more sustainable. That fuel is ...
Are your KPIs driving real fleet improvement? Learn how to set smarter, data-driven benchmarks, track success like top-performing fleets, and apply proven strategies to optimize...
Learn how eets can enhance truck utilization and minimize safety incidents using business intelligence and AI. Delve into innovative practices, technology integration and real...