Denso displays expanded heavy-duty line

Feb. 1, 2007
Denso Sales California, Inc., an affiliate of Denso Corp. recently showcased its expanded line of heavy-duty aftermarket products

Denso Sales California, Inc., an affiliate of Denso Corp. recently showcased its expanded line of heavy-duty aftermarket products. In particular, the company featured its new 12-volt, R5.0 offset gear reduction starter. The new starter is specifically designed for use on heavy-duty vehicles and other equipment with 10-liter to 16-liter engines.

According to the company, the starter is both compact and lightweight, tipping the scales at about 23 lbs. The high-torque model is designed to maximize starting power and improve cold starting. “We have been working with fleets to test this and are very encouraged by what we are seeing,” noted Diane Kenny, manager of Heavy-Duty Group, Customer Service Dept. for Denso Sales California. “We have been offering this design for some time for the medium-duty market. However, we think this is definitely revolutionary for the heavy-duty market.”

Denso’s product line includes not only starters and alternators, but also oil, cabin and air filters; spark plugs; AC compressors; oxygen sensors; ignition wires; fuel pumps and wiper blades—some 340 product lines and more than one million part numbers in all.

Among other applications, the company sees hybrids as a growth opportunity in the future. “Hybrids are very much a growth opportunity for Denso,” said Kenny. “The name ‘Denso’ means ‘electrical’ in Japanese and it is certainly a core capability. Denso parts are already on the hybrid Lexus and Prius passenger vehicles.”

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry at our April 16th webinar, where experts will share insights on competitive pay...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!