New disc brake pad program for aftermarket

May 15, 2012

Fras-le North America Inc., a friction material manufacturer, has introduced its Work Truck and Fleet Disc Brake Pad program for the North American aftermarket. The program includes a complete line of hydraulic and air disc brake pads for Class 1c-8 vehicles.

Fras-le already supplies OEM friction pads for many medium-duty work trucks in the U.S., and has been Meritor’s heavy-duty friction partner for more than 15 years.

“Through marketplace research, Fras-le has recognized that medium-duty truck fleets are a greatly underserved market for aftermarket friction materials,” said Zomar Oliveira, Fras-le North America’s director of operations. “This segment provides a growth opportunity for light vehicle distributors and retailers, and an extended market for heavy-duty friction product distributors.”

Fras-le’s program provides distributors with a complete sales tool kit to serve the fleet segment, along with marketing and technical support and training resources. In addition, Fras-le has dedicated fleet brake specialists to serve as a liaison between fleets and distributors.

Extreme Service and Magnum Pro make up Fras-le’s aftermarket brake pad line for medium-duty vehicles in North America. Both products outperform the competition on measures like stopping power, noise, pad and rotor wear, wheel dust and fade resistance, the company said.

Extreme Service is engineered for severe-duty applications while Magnum Pro is the professional’s semi-metallic choice.

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