Wix Filters launches new website

July 25, 2012

Wix Filters has redesigned its website to feature enhanced functionality, easier navigation, and a more modern appearance that incorporates the company’s new “We Love Engines” campaign.

The website, located at www.wixfilters.com, features the filter search, store locator and product look-up navigation on the center of the website and search functionality is accessible from the homepage. Links to social media networks are also integrated in the homepage, Wix added, providing visitors with access to the videos, contests and dialogue that populates its brand extension channels.

“With more than 1 million unique visitors to our website each week, the time was right to enhance WixFilters.com and integrate our new creative campaign,” said Mike Harvey, brand manager. “Wix has listened to its customers’ needs for more than 73 years, and we wanted to tailor our new website to better provide them with tools and information they need.” 

The site also includes information on the company’s racing sponsorships in addition to detailed product information.

“The website features reorganized content for easy navigation for all Wix customers and auto enthusiasts,” Harvey added. “Our ultimate goal was to create a website that is user-friendly and integrates quick-searching functionality and enhanced navigation without sacrificing the edge and innovation that is Wix.”

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...