Fleetowner 3291 Toyo M144lf

Toyo shows off regional steer tire, new iPad add

March 20, 2013

LOUISVILLE, KY. Toyo Tires is showing off its regional steer M144 tire as well as its new iPad app for medium trucks this week at the Mid-America Trucking Show.

The M144 is designed to offer regional haul fleets high mileage. Capable of being used in all positions, it provides highly competitive, low-cost mileage performance and better retreadability for both fleet operators and independent owner/drivers, Toyo said.

The tire will be available in two sizes, 305/70R22.5 and 315/80R22.5, beginning in April.

 “The addition of the M144 to our line of premium commercial truck tires helps to further expand buying options for our dealers and fleet operators, said Roy Bromfield, COO, Toyo Tire U.S.A. Corp.  “Toyo Tires is dedicated to the commercial trucking industry with a broad line of specialized commercial tires, including SmartWay verified products, and increased global manufacturing in 2013.”

Toyo Tires is also showing a new iPad app that provides access to product information such as features, size, specifications and brochures.

“Printed marketing materials are quickly dated as they are produced only a few times per year,” said Amy Coleman, senior director of marketing.  “Our new Medium Truck Tire iPad app is a dynamic marketing tool that provides immediate access to the most current product information about our medium truck tires.  This makes it easier to teach dealers, their staff, fleet operators and owner/operators about the benefits of Toyo tires.”

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