Starting last month, limited-time promotions tailored to their product experience are now being offered to customers of Kinedyne. The “Value Alert” program officially launched in October with the first Value Alert for four free corner protectors in specially marked cartons of Kinedyne Winch Straps.
“Value Alerts are a way for us to thank our existing customers for their continued loyalty as well as showcase a tool or accessory that will maximize the usefulness of the product,” said Paul Wolford, vice president of sales and marketing. “For example, with our current promotion, the Corner Protectors work to extend the life of the winch straps by reducing wear and tear. They are a great add-on for any strap purchase to help reduce freight damage and improve one’s load securement.”
According to Jessica Madden, marketing coordinator, the goal was to develop a promotion that would “touch the drivers and fleet companies that use the products every day.”
