New line of all-makes parts joins marketplace

March 10, 2014

Road Choice truck parts, a private-label, all-makes parts line, is now available in the marketplace. Road Choice, a trademarked brand from Mack Trucks, offers high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lighting, shock absorbers and universal joints.

The parts are value-priced to compete with heavy-duty manufacturers’ and warehouse distributors’ private brand parts, the company said. Road Choice products are designed to offer owners of out-of-warranty trucks quality and reliability with parts covered under a minimum, one-year warranty.

“With the average life of most class 8 trucks increasing, there is a growing demand for parts at a value-price point as an alternative to genuine or remanufactured parts,” said Road Choice private brand manager Dan Bambrick. ” Road Choice brand parts are developed specifically with the needs of second- and third-generation truck owners in mind. We’ve designed our line of dependable high-demand parts around their needs.”

The complete line of Road Choice parts along with authorized retailers is available at www.roadchoice.com.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Waiting for a breakdown is costing you. Learn how smart preventive maintenance plans, accurate data, and cross-team coordination can protect your bottom line and boost profits...
Is your fleet ready for California's Clean Truck Check program? Our guide helps you navigate CARB compliance, avoid costly fines, and keep your trucks rolling. Learn how telematics...
Boost truck leasing profits with telematics insights! Reduce maintenance costs, improve uptime, and strengthen customer relationships. Learn how data drives success.
This free guide outlines simple steps for hiring and onboarding commercial drivers while ensuring that you meet Regulation Part 391 and maintain fully compliant driver qualification...