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Alcoa adds Dura-Bright surface treatment to medium-duty wheels

March 6, 2014

INDIANAPOLIS. Alcoa Wheel and Transportation Products is offering its Dura-Bright wheels with XBR technology on its M-Series medium-duty wheels. The announcement was made this week at the NTEA Work Truck Show.

Alcoa’s no-polish Dura-Bright technology provides bright, shiny wheels that stay cleaner longer. According to Alcoa, the Dura-Bright production process penetrates the forged aluminum, which holds the shine even after hundreds of washes and thousands of miles. Since Dura-Bright wheels rinse easily with mild soap and water, they eliminate the need for caustic cleaning products, further protecting the environment and reducing maintenance costs. 

“As our most innovative wheel treatment option, Alcoa is thrilled to bring Dura-Bright wheels to medium duty trucks, helping them save significant maintenance costs versus rusty steel wheels,” said Steve Carlson, national OE sales manager, Alcoa Commercial Vehicle Wheels. “With its ease of maintenance and long lasting wear, the Dura-Bright surface treatment will add to the value of Alcoa’s M-Series wheel collection.”

Each wheel in the M-Series collection provide the same benefits that Alcoa’s forged aluminum wheels provide to heavy duty (Class 7 & 8) customers, but are customized to fit medium duty applications.

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