LOUISVILLE. Brad Peterson is the lucky winner, not only of a Class 8 tractor, but a 2013 Firestone edition truck with “special highly customized interior and exterior appointments to turn it into a Firestone.”
Peterson won the vehicle as part of the Drive a Firestone Sweepstakes, conducted by Bridgestone Commercial Solutions, that launched last July. Peterson won an all-expenses paid trip for two to the 2014 Indianapolis 500 Mile Race, assistance to help defray tax costs and up to a five year supply of Firestone tires.
The Firestone Drives America promotional tour travelled across the country, celebrating the iconic ‘F-shield’ brand and introducing new Firestone commercial truck tires to fleets and drivers, the company said. Several prizes were awarded throughout the sweepstakes, including all-expenses paid trips for two to a baseball championship series game, all-expenses paid trips for two to attend the college football national championship game, and $500 gift cards and Firestone-branded apparel.
“Firestone is an iconic American brand with a rich history in trucking. This tour and sweepstakes allowed us to showcase our latest Firestone-brand tires – the FS591 steer, FD691 drive, and FT491 all-position radials – in a fun, unique manner across the country,” said Matthew Stevenson, vice president of marketing, Bridgestone Commercial Solutions. “Congratulations to our sweepstakes prize winners and a big thank you to all who participated. Although the tour and sweepstakes have ended, watch for more promotions around our Firestone brand.”
Peterson held the key that started the engine of the special Firestone Edition Class 8 tractor. The finalists, selected at random, each received an all-expenses paid trip for two to the 2014 Indianapolis 500 Mile Race and the Mid-America Trucking Show where the tractor was on display.
“This is the first contest I’ve ever won in my life,” said Brad Peterson. “I gave a big hug and kiss to my wife. I knew I had a 20% chance of winning. I’m retiring my current truck and using the new truck to haul equipment.”
