Road Choice Truck Parts, a private label all-makes parts brand, has added five new product catergories and expanded its distribution footprint in North America. The network now includes more than 100 authorized locations.
The new products include alternators/starters, brake drums, clutches, windshields and wiper blades. Road Choice already offered an array of high-demand parts, including air conditioning, air springs, air/electrical coils and accessories, brake chambers, exhaust products, lights, shock absorbers and universal joints.
“We are pleased to expand our parts offering for customers seeking high-quality parts at a value price,” said Dan Bambrick, private brand manager. “Adding these new parts to our product lineup also allowed us to add new retailers, who came on line as a result of our additional offerings, enabling customers to have more options for their Road Choice-branded parts. It’s a win-win for our customers.”
