BFGoodrich revamps commercial-truck website

Sept. 22, 2014

BFGoodrich Truck Tires has redesigned its website, incorporating customer input on which features they found most helpful for better managing their businesses.  The company said that resulted in redesigning the website to be more interactive and user-friendly including providing quick access to the site’s tools, which include a tire selector and a dealer selector.

The information on can be shared via social sites such as Google +, Facebook, LinkedIn, or Twitter.  Content is formatted for mobile devices and a new feature allows customers to create an account and save dealer and tire information as well as access frequently used reference materials.  

Major upgrades to the new site include the tire selector, completely redesigned to include more of the information customers asked for and a search feature that finds the right tire. In addition, the product lineup option gives a quick glance at the entire BFGoodrich portfolio, including the recommended and acceptable applications and an image of the tread pattern of each tire as well as SmartWay verification. Tire features can also be viewed in a side-by-side comparison.

The tire details page includes multiple tire images and offers the ability to enlarge the tire to view tread and sidewall details.  Reference materials provide all the resources available, including videos, product sheets, warranty information and SmartWay designation (as applicable).  

For the new dealer locator, the company said it “listened to customers who wanted to see the dealer information and map location at the same time.” In addition, designers created new user-friendly icons to identify what services dealers offer.  Information can be searched by address, city and state, zip code, even latitude and longitude. and then refined to select the dealers with the specific services needed.

“BFGoodrich Commercial Truck Tires have a proud history of helping American truckers take on our nation’s highways and by-ways every day,” said Donna Murphy, business segment manager for BFGoodrich Commercial Truck Tires.  “Now our customers will have the pertinent information they need at their fingertips on the road and at their computers helping them take control of their day-to-day business.”

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