In the pink

In support of National Breast Cancer Awareness Month, all through October Mack Trucks prominently displayed this utterly pink Mack Pinnacle Axle Back tractor outside its Greensboro, NC, headquarters. The eye-catching Bulldog was just one of several activities the OEM conducted in support of the annual campaign to increase awareness of the disease, especially regarding the importance of its early detection. Mack also staged “Pink Fridays,” during which employees were encouraged to wear pink, as well as a 5K “celebration run/walk” event.