Ryder introduces new loyalty program

Ryder System has introduced a new loyalty program for its commercial rental customers. Ryder RedZone allows customers to earn points and rewards for each rental dollar they spend, Ryder explained.

Customers can sign up at RyderRedZone.com. Points are earned with each rental. Participants can choose to redeem points from a selection of thousands of lifestyle, sports, and Ryder-branded merchandise options such as hotel stays, consumer electronics, and home and garden supplies. 

Those who enroll and participate in monthly opinion polls will have 50 points per poll added to their account. The customer feedback achieved through these surveys helps Ryder improve its products, services, and value provided to its customers.

“Ryder RedZone is a value added program for rental customers that delivers a great outlet for members to order products for our employees,” said Cary Simon, executive vice president of SNS Logistics and Ryder RedZone member. “We pride ourselves on our commitment to customer service so we appreciate that Ryder does the same with its innovative Ryder RedZone customer loyalty program.”

Ryder RedZone members earn 10% of their organization’s net rental spend in points. Ryder RedZone is currently available to U.S. customers, and is set to launch in Canada in early 2015.