East Manufacturing redesigns its Parts Center

Dec. 19, 2014

East Manufacturing has redesigned its Parts Center into a state-of-the-art facility. The Parts Center is located at East’s Randolph, OH, headquarters. It provides aftermarket parts and accessories.

The new layout allows customers to access parts more efficiently with a large display wall of exclusive East parts, impulse-buy items and East apparel. The layout efficiency extends to two large-screen monitors in the showroom that permit customers to view enlarged schematics to easily identify specific parts they need.

In addition, East offers common parts for all makes, such as airbags, lights, wheel ends and more. For faster service, East has created a drop-ship program which permits parts to be shipped directly from the vendor.

Customers have easy access to cross-trained sales professionals. And, when placing orders by phone an option for quick-order processing allows them to bypass a sales expert when they know what they want.

“Our new Parts Center is more efficient to get customers in and out quickly,” said Dave Miedl, director of aftermarket parts sales & service at East.

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