Luber-finer introduced Luber-finer University, an interactive online training program for distributors and point-of-sale associates who work in the heavy-duty equipment industry. The training tool, which can be accessed from any Internet-connected device, educates users about Luber-finer filters, the filters’ competitive advantages and sheds light on the science behind filtration technologies, the company noted.
“This one-of-a-kind, user-friendly training tool allows Luber-finer to make our extensive expertise in the filtration market easily accessible to our partners,” said Layne Gobrogge, director of heavy-duty marketing for Champion Laboratories. “In addition to providing users with a solid foundation about the basics of filtration, the training simplifies the more technical aspects of filtration technology.”
According to Luber-finer, the training modules:
- Educate users about heavy-duty filtration and Luber-finer’s filtration solutions, teach users about the science of filtration, debunk industry myths and provide actionable sales tools
- Feature interactive content presented in media-rich formats including videos, 3-D product viewers, "click-to-flip" presentations and more
- Are organized in 15- to 30-minute units
“More than 1,000 people have already enrolled in Luber-finer University training since its launch in July,” according to the company. Requests to enroll in Luber-finer University should be submitted to Luber-finer’s team of Regional Sales Managers.
