Gabriel releases interactive Point of Purchase displays

April 12, 2017
Gabriel announced its new educational interactive Point of Purchase displays, which invite consumers to learn about ride control.

Gabriel announced its new educational interactive Point of Purchase displays, which invite consumers to learn about ride control.

“The display simulates realistic traveling characteristics encountered by shocks in everyday use,” the company noted. “It is designed to provide customers understandable and useful information on shock absorbers and struts and their important role in automotive comfort and safety.”

According to the company, the interactive displays also include additional signs that indicate worn or failed ride control. The displays are due to be tested in partnership with a major retail store – 300 outlets across the US will be participating in the test.

The innovative display becomes animated when the handle is turned, spinning a “road” on which the wheels are resting. Whenever the wheels hit a pothole in the road, the bad shock wheel falls into the hole, while the good shock glides across the pothole. This illustrates the damping characteristic of a functioning shock. The company added the new displays also provide details on how stopping distance is affected by bad shocks.

“Our overall intent is to show people how ride control works, so they can understand what failing shocks and struts are actually doing to their vehicle,” said Jonathon Gore, marketing director. “The display will really immerse people in the sound, feelings and sights of ride control.” 

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...