Optronics International, an offshore vehicle lighting manufacturer, has revamped its website to make it more functional. The database-driven content at OptronicsInc.com is updated on a real-time basis.
“Our goal was to enhance the user experience with timely, comprehensive product data that was easy to locate and to understand,” said Brett Johnson, president and CEO. “Since the site went live on Sept. 2, our customer service call center has already experienced a significant decrease in inbound call volume and we attribute this directly to the increased functionality of the design.”
The site includes product videos and installation videos. A new fleet services video, titled “The Best of Both Worlds,” is also available. It covers Optronics’ focus on serving the unique needs of today’s fleets.
The new site gives users easy access to digital versions of all current catalogs and sell sheets. Visitors can also scan all new lighting products and read news releases about key products and events. There is even a trade show schedule for those who want to visit in person.
Optronics said it used its new site construction as the impetus to expand its social media platform as well. Visitors can now interact with Optronics on Facebook, YouTube, Instagram, LinkedIn and Twitter and can access late-breaking news about the company and information on lighting applications, new products and video.
“Our social media presence has also been greatly enhanced in conjunction with our new website and I invite people to connect with us,” Johnson said. “Now, in addition to having some of the most advanced vehicle lighting, we have the newest and most up-to-date site in the industry.”