A look at Ram's first electric pickup

Feb. 15, 2023
The Ram 1500 REV is the company's first battery-electric light-duty pickup and is available for order. Production begins in 2024.

Ram's first battery-electric light-duty pickup truck, the 1500 REV, made its television debut during its Super Bowl LVII commercial. Customer reservations for the Ram 1500 REV are now open.

Click through the gallery above to see the truck's features and design.

“The Ram brand has redefined the pickup truck segment before and will once again with the all-new Ram 1500 REV,” Mike Koval Jr., Ram brand CEO for Stellantis, said in a press release. “We believe in bringing the right range of powertrain solutions to our customers, and the Ram 1500 REV will be the first in a lineup of electrified solutions that will add to our current award-winning truck lineup. We are on an exciting electrification journey that will see Ram push past the competition in areas customers care about the most: range, payload, towing, and charge time.”

Production of the Ram 1500 REV begins next year.

Customers can pre-order a vehicle through the Rev Insider+ program. For a one-time $100 refundable fee, the program unlocks privileges that include a chance to reserve a place in line for pre-order and exclusive access to events, news, and information about the Ram 1500 REV. Registration for the Rev Insider+ program ends Feb. 28 or until supply runs out.

See also: Freightliner’s SuperTruck II previews diesel’s more efficient future

RAM's goal of offering a full portfolio of electrified solutions supports the Dare Forward 2030 strategic plan of parent company Stellantis to lead the way the world moves by delivering innovative, clean, safe, and affordable mobility solutions, according to 

The Ram 1500 lineup includes the Know & Go mobile app featuring an immersive experience for customers who want to learn more about their vehicles.

The latest J.D. Power APEAL study, which rates the emotional bond between customers and their vehicles, named the 2022 Ram 1500 as the best vehicle in the large light-duty pickup category. This marks the third straight year Ram 1500 has received top honors.

View the gallery of the new Ram 1500 REV.

About the Author

FleetOwner Staff

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Kevin Jones, Editorial Director, Commercial Vehicle Group

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