Ford's "Atlas" concept pickup truck

Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and an array of 110-volt charging outlets so contractors can more easily re-power their tools.

Sean Kilcarr

Jan. 15, 2013

Unveiled at the 2013 North American International Auto Show in Detroit, Ford Motor Co.'s "Atlas" concept pickup combines improved fuel efficiency via a lighter chassis and EcoBoost engine with greater functionality, such as hidden cargo ramp, integrated cargo tie-downs, and a bevy 110-volt charging outlets so contractors can more easily re-power their tools.

About the Author

Sean Kilcarr

Editor in Chief

Sean Kilcarr is a former longtime FleetOwner senior editor who wrote for the publication from 2000 to 2018. He served as editor-in-chief from 2017 to 2018.