Increasingly, carriers are using at least some of the vehicles in their fleets to honor the military men and women who unselfishly defend our borders, values and way of life. This year’s Vehicle Graphics Awards are a fine example of this as four of the eleven winners honor our brave heroes.
In addition to tribute wraps, this year’s collection of winners also display brand awareness and driver recruiting pitches.
Regardless of the reason for the vehicle wrap, the results are unmistakable. SignIndustry.com, an online magazine dedicated to signs, reported on Arbitron findings that showed outdoor media, and in particular vehicle wraps, reach a broader audience than traditional media forms. Because 96% of Americans travel in a vehicle at least once a week, they are constantly exposed to vehicle advertising. For comparison purposes, the study noted that nearly one-third of Americans do not read a daily newspaper at all.
So the value of having your brand or message in front of millions of people each week is obvious. Whether a fleet runs a van, a straight truck, or a tractor-trailer, companies of every type can benefit from the visibility their vehicles offer. The lesson is that available space on a vehicle is a lost opportunity if it’s not wrapped with high-impact graphics.
With that information in hand, flip through the following pages for best-in-class examples of vehicle wraps with Fleet Owner’s Annual Vehicle Graphics Awards winners.
At the end of the gallery, you can click through to see previous year's winners for even more examples of best-in-class graphics.
