• New Cascadia Preview: Welcome to the future

    With a dozen of Freightliner’s best customers (including some industry legends) on hand to take delivery, Daimler Trucks North America President and CEO Martin Daum on Wednesday pulled back the curtain on the company’s latest and greatest Class 8 truck, one that he predicts will “determine the future of Freightliner for the next ten years.”
    Sept. 1, 2016

    COLORADO SPRINGS. With a dozen of Freightliner’s best customers (including  some industry legends) on hand to take delivery, Daimler Trucks North America President and CEO Martin Daum on Wednesday pulled back the curtain on the company’s latest and greatest Class 8 truck, one that he predicts will “determine the future of Freightliner for the next ten years.”

    Unfortunately, the international media on hand would have to wait for the official 2018 Cascadia unveiling on Thursday to get more details about what Daum meant when he proclaimed “this is the day it all changed” to executives representing some of North America’s top fleets.

    “I’m not going spill the beans, but this is the new frontier when it comes to fuel efficiency,” Daum said, and he also promised “new frontiers” for vehicle connectivity.

    He called the presentation of the fleet-branded, 2017 Cascadia’s to Freightliner’s top customers “an emotional, great moment.”

    More details to come, but enjoy some photos from the preview—and try to spot the new features (along with VIPs).

    About the Author

    Kevin Jones 1

    Editor

    Kevin has served as editor-in-chief of Trailer/Body Builders magazine since 2017—just the third editor in the magazine’s 60 years. He is also editorial director for Endeavor Business Media’s Commercial Vehicle group, which includes FleetOwner, Bulk Transporter, Refrigerated Transporter, American Trucker, and Fleet Maintenance magazines and websites.

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