New Ram Rebel, New Chrysler Portal Concept

Jan. 5, 2017
FCA shows off new Ram model and electric concept car

Fiat Chrysler Automobiles (FCA) provided a sneak peak of the new Ram Rebel Black special edition pickup it’ll be showing off at the 2017 North American International Auto Show in Detroit later this month, while also highlight its new Chrysler Portal Concept vehicle at CES 2017.

The special edition Ram Rebel Black is based off the Ram 1500 pickup chassis is spec’d with what Jim Morrison, head of the Ram brand for North America, called an “aggressive” off-road package.

By contrast, the electric-powered Chrysler Portal concept, with an estimated range of 250 miles, is geared to be a more “social community” vehicle, equipped with an in-vehicle wireless network and semi-autonomous driving functions.

Tim Kuniskis, FCA-North America’s head of North America passenger car brands (Dodge, SRT, Chrysler and FIAT), said the Chrysler Portal concept is designed for the Millennial generation. “It is reflective of their personality, offers value and flexibility, integrates advanced technology and is socially responsible,” he explained. (All photos courtesy of FCA)

About the Author

Sean Kilcarr | Editor in Chief

Sean previously reported and commented on trends affecting the many different strata of the trucking industry. Also be sure to visit Sean's blog Trucks at Work where he offers analysis on a variety of different topics inside the trucking industry.

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry during this informative webinar, where experts will share insights on competitive...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!