Not your father’s retreads

Old-school thinking doesn’t apply to today’s treads

In 1988, Oldsmobile was facing a major crisis. Its market share was shrinking because most of its customers were elderly, and younger car buyers were looking for something different. At the time, Ford had three of the top five best sellers with the Escort, Taurus and Tempo, while Honda, Hyundai and Nissan each had one model in the top eight (Accord, Excel and Sentra). General Motors held the remaining spots in the top ten with two Chevys (Cavalier and Celebrity) as well as the Olds Cutlass

Register to view the full article

Register on Fleet Owner and gain access to premium content including article commenting, emailing and printing.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.