The new Big Horn Black package for the 2018 model Ram 1500 pickup truck. (Photo: Ram)

More Ram 1500 luxury upgrades for 2018 revealed

July 5, 2017
Customized from-the-factory offerings include new Big Horn and Lone Star packages along with Ram Sport upgrade.

Ram Truck is introducing several new factory-built custom packages for the 2018 model Ram 1500 pickup.

The first is a new Big Horn Black package offered exclusively in black, with all-black exterior features including a black grille, black badging, black wheels and black headlamp bezels.

The second – available only in Texas – is a new Lone Star Black package for 2018 Ram 1500 models.

Ram said both its new Big Horn and Lone Star Black models start at $44,290 plus a $1,395 destination charge.

Also new for 2018 is an upgrade to the Ram Sport model, which will come with a “refreshed appearance” that includes new body-colored R-A-M lettered grille.

The Ram Sport is a specific model of Ram 1500 and an option package on 2500 and 3500 Heavy Duty trucks, available on Big Horn, Lone Star and Laramie models, the OEM said.

Ram Sport packages are available in Blue Streak (1500 only), Bright Silver Metallic, Bright White, Brilliant Black Crystal, Delmonico Red, Flame Red (1500 only), Granite Crystal Metallic, Maximum Steel Metallic (1500 only) and Pearl White (HD Laramie only) and True Blue (1500 only).

The Ram 1500 Sport starts at $44,395 plus a $1,395 destination charge, while the Ram Heavy Duty Sport Appearance Package starts at $45,335 plus the $1,395 destination charge.

About the Author

Fleet Owner Staff

Our Editorial Team

Kevin Jones, Editorial Director, Commercial Vehicle Group

Cristina Commendatore, Executive Editor

Scott Achelpohl, Managing Editor 

Josh Fisher, Senior Editor

Catharine Conway, Digital Editor

Eric Van Egeren, Art Director

Sponsored Recommendations

Reducing CSA Violations & Increasing Safety With Advanced Trailer Telematics

Keep the roads safer with advanced trailer telematics. In this whitepaper, see how you can gain insights that lead to increased safety and reduced roadside incidents—keeping drivers...

80% Fewer Towable Accidents - 10 Key Strategies

After installing grille guards on all of their Class 8 trucks, a major Midwest fleet reported they had reduced their number of towable accidents by 80% post installation – including...

Proactive Fleet Safety: A Guide to Improved Efficiency and Profitability

Each year, carriers lose around 32.6 billion vehicle hours as a result of weather-related congestion. Discover how to shift from reactive to proactive, improve efficiency, and...

Tackling the Tech Shortage: Lessons in Recruiting Talent and Reducing Turnover

Discover innovative strategies for recruiting and retaining tech talent in the trucking industry during this informative webinar, where experts will share insights on competitive...

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!