Photo: Hendrickson
Hendrickson Sales Academy Landing

Hendrickson launches virtual academy for dealer training

May 14, 2021
With the goal of helping guide customers in making the right purchase decisions, Dealer Sales Academy aims to educate dealers salespeople on the features, benefits, and specifications of the company’s products.

Hendrickson has launched Dealer Sales Academy, which will aim to help dealer salespeople understand the features and benefits, and specifications of Hendrickson products to help guide their customers in making the optimum ride solution choice.

The new Sales Academy, comprised of videos, assessments and related resources, will roll out in a phased approach starting with four truck products:

  • HAULMAAX EX: Heavy-duty rubber suspension
  • ULTIMAAX: Advanced severe-duty rubber suspension
  • SOFTEK NXT: Integrated monoleaf suspension and steer axle system
  • STEERTEK NXT: Fabricated front steer axle

“Hendrickson has developed a training tool that provides a comprehensive review of their products,” said Matt Smart, director of fleet sales at Cumberland International. “The format is quick hitting and yet detailed and repetitive to reinforce the material.  Many suppliers provide training that is simplistic; Hendrickson’s requires the student to pay attention in order to pass the course. I recommend every truck salesperson take this training.”

A variety of additional trucks suspensions, steer axles, trailer products, auxiliary lift axles, components, and other popular brands of Hendrickson, including W&C and Motor Wheel, will follow in the Academy resources. Dealer salespeople will take a test at the end of each module and, after passing, will receive a certificate of completion. According to Hendrickson, dealers who register and complete training in May 2021 will be eligible to win a $100 Visa Gift Card. 

“As travel has not fully returned to our industry, this endeavor complements our virtual training initiatives as the market is demanding the training flexibility,” stated Jeff Sass, vice president of marketing at Hendrickson.        

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