Photo: Western Star
Western Star 5e6b8b54e698a

Western Star teases new vocational truck

March 13, 2020
The result of a six-year development project, the new work vehicle is designed to be 'the most upfit-friendly' Western Star ever.

Coming off the best year in Western Star history, the truck manufacturer will roll out “the best vocational truck in the industry” this summer, promises David Carson, senior vice president, vocational sales and marketing, Daimler Trucks North America.

Western Star provided a “sneak peek” of its newest truck in the vocational truck product portfolio during a Facebook live event Thursday. In the broadcast, Carson reached as if to remove the cover from the vehicle before admitting he had “teased” the audience for the time being.

He emphasized the new Western Star is not a “repurposed” highway truck, but a dedicated vocational vehicle built with the global resources of Daimler in collaboration with vocational customers, dealers, and truck equipment manufacturers (TEMs).

“What you see is the result of a project we started over six years ago—six years solely focused on building the best vocational truck in the industry—a project that will deliver a truck built from the ground up as a true vocational truck,” Carson said. “This will be the safest, most advanced, most tested, and most upfit-friendly Western Star ever built, period.”

The new Western Star truck, which will be fully unveiled in summer 2020, is part of parent company DTNA’s recently announced segment strategy to deepen its focus on segment-specific needs. The structure is designed to strengthen DTNA’s customer- and application-focused commitment to vocational customers. The new truck is billed as a prime example, leveraging the global design and engineering resources of Daimler for the most proven truck in Western Star history.

In 2019, Western Star introduced an enhanced version of its best-selling truck model, the 4700, which includes updates such as a refreshed interior, more powertrain options, additional TEM-friendly features, and new active safety features.

Western Star, founded in 1967, recently built its 200,000th truck and its newest truck the company will continue Western Star’s emphasis on productivity, driver comfort and safety while retaining the distinctive styling of a Western Star truck, Carson added. 

About the Author

Kevin Jones | Editor

Kevin has served as editor-in-chief of Trailer/Body Builders magazine since 2017—just the third editor in the magazine’s 60 years. He is also editorial director for Endeavor Business Media’s Commercial Vehicle group, which includes FleetOwner, Bulk Transporter, Refrigerated Transporter, American Trucker, and Fleet Maintenance magazines and websites.

Working from Little Rock, Kevin has covered trucking and manufacturing for 15 years. His writing and commentary about the trucking industry and, previously, business and government, has been recognized with numerous state, regional, and national journalism awards.

Voice your opinion!

To join the conversation, and become an exclusive member of FleetOwner, create an account today!

Sponsored Recommendations

Leveraging telematics to get the most from insurance

Fleet owners are quickly adopting telematics as part of their risk mitigation strategy. Here’s why.

Reliable EV Charging Solution for Last-Mile Delivery Fleets

Selecting the right EV charging infrastructure and the right partner to best solve your needs are critical. Learn which solution PepsiCo is choosing to power their fleet and help...

Overcoming Common Roadblocks Associated with Fleet Electrification at Scale

Fleets in the United States, are increasingly transitioning from internal combustion engine vehicles to electric vehicles. While this shift presents challenges, there are strategies...

Report: The 2024 State of Heavy-Duty Repair

From capitalizing on the latest revenue trends to implementing strategic financial planning—this report serves as a roadmap for navigating the challenges and opportunities of ...