Driven to drive

Driven to drive

What drivers want ­and how fleets can make sure they get it

Who wants to be a truck driver? Who wants their sons and daughters to be truck drivers? At last count, the virtual show of hands came up about 30,000 short in 2014, with worse expected to come in the years ahead. If there is a way to make this apparently undesirable but essential job more appealing, fleet owners want to know—and they want to know now. So, what will it take?

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