Driver pay: Know your target

Consider it the holy grail of trucking, the genie in the lamp, or maybe a unicorn. In the era of razor-thin margins, fierce competition, and the expectation of perfection from customers, the most important cell in the spreadsheet could well be driver pay. And every company is looking for the same thing, that golden mean: a pay package that distinguishes a carrier from its peers, that attracts drivers and keeps them around—and that, somehow, doesn’t break the bottom line.