Healthy trucking group establishes Driver Vitality Program

The Healthy Trucking Assn. of America (HTAA) announced that it has pioneered the Driver Vitality Program, which the association calls the first universal personal health and wellness management tool that all drivers can use to improve and maintain their health.

The HTAA Driver Vitality Program addresses all the ailments that affect the trucking industry.  Whether a driver is suffering from obesity, diabetes, respiratory illnesses, hypertension or a variety of other illnesses, the HTAA Vitality Program will identify the problems that need to be addressed, lay out a pathway for the driver to follow, provide the resources the driver needs, and then reward the driver for his or her efforts, according to Bill Gordon, HTAA executive director.

“We’ve been working for over three years to develop this program,” said Gordon. “So many wellness programs are really just weight loss diet plans — there are thousands of them, and while they certainly have their place, very few continue to work in the long run and none of them addresses all the other important health issues that are plaguing the professional driver population.”

The HTAA has partnered with one of the world’s most successful corporate wellness companies, The Vitality Group, to develop a specialized program for the trucking industry, Gordon says.  The HTAA Driver Vitality Program is the only health and wellness program designed for the trucking industry that has a wellness solution that has been actuarially proven to work on large groups of employees over long periods of time, he added. 

“The HTAA Driver Vitality Program is the single most important development to date in the nationwide campaign to help drivers improve their health,” according to Gordon. “It’s exactly what the industry needs — a universal platform that all drivers can use — an industry standard that can benefit every driver and every fleet.”
The HTAA will be unveiling the details of the new Driver Vitality Program at the upcoming HTAA Healthy Trucking Summit to be held in Atlanta, GA, April 24-26. The summit is an annual health and wellness event and a source of education and resources aimed at improving the health of our nation’s professional driver population. Each year the HTAA invites trucking industry leaders, including safety directors, human resources directors, recruitment & retention managers and other trucking fleet and organization executives with an interest in improved driver health to attend the summit to network and receive information and resources to help drivers get healthy and live longer lives. 

Anyone interested in attending the 2012 Healthy Trucking Summit can visit the HTAA website at and then click on the 2012 HTAA Healthy Trucking Summit link for more information or contact Nikki Pinson at [email protected] or (800) 800-1198. Companies interested in exhibiting at 2012 HTAA Healthy Trucking Summit can download an Exhibitor Prospectus at

TAGS: News Safety
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