Standing out from the rest

Exploiting your competitors’ weaknesses gives you a leg up in the battle for freight

If there weren’t other trucking companies and freight brokers competing for their share of the shippers for which you haul freight, would there be any money to be made in that market? So, a medium to high amount of competition is a good thing because it shows active shippers looking for haulers to move their freight. However, that reassurance does not eliminate the sleepless nights spent worrying about finding revenue for the following week.

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